Providing a professional and discreet service, Athena keeps a watchful eye over businesses. The visual identity was centred around animalism. An owl was chosen to represent Athena’s values since they are known for their great vision and sense of mystery due to their nocturnal nature.

Paired with the owl logomark, the hero typeface used was Dalton Maag’s Dedica Bold as it’s a sophisticated and strong serif that best represents Athena.